I just got back from an action-packed, adrenaline-filled trip to Houston where I spent my week at the annual LATISM Conference. And it was incredible! For those of you who don’t know, LATISM is an acronym for Latinos in Social Media. The mission of LATISM is to advance the social, civic and economic status of the Latino community. And it is the epicenter of Hispanic social media where hundreds of bloggers and social networking mavens come together to share stories, best practices and address key issues affecting the Latino community in the US.
Panels and workshops that featured prominent individuals and organizations covered the emerging trends in business, health, technology and education. And given the nature of the conference, every conversation spilled into the #Twitterverse. By the time I left, it was reported that there had been more than 7,000 tweets that reached more than 7 million people and made more than 50 million impressions!
There were so many nuggets of knowledge and connections that everyone was able to benefit from, but if I had to summarize my experience in a single takeaway, it is this – Latina bloggers are taking over the world. Of course there are men who are also making significant contributions with their blogs and digital influence, but the overwhelming majority of attendees and award winners were women.
It was amazing to see how blogging has given so many women (and men) a platform to share their stories, passions, and perspectives. And I commend and congratulate LATISM for creating a forum that harnesses and advances the collective voice of Hispanics.
I’m already looking forward to LATISM 2013 in New York!