2014 is an election year, and there is sure to be fierce debate surrounding the rollout of Obamacare and immigration reform among other issues. Something that brands should look for this year is how such politically sensitive issues will continue to affect Latinos. Companies don’t have to weigh in on the political debate, but it’s obviously advantageous for them to truly understand which issues Latinos feel strongest about. There is a cultural filter through which all engagement will be interpreted. And politics will inevitably spill over into cultural identity this year.